Below are samples of my Facebook posts for the Inn on Water Street and The Inn Kitchen. The post imagery and text are all created by me and either scheduled in later.com or posted directly to Facebook.
Below are samples of my Instagram posts and their outcomes. A lot of content is duplicated from Facebook, but tweaked to involve links in the bio section, hashtags, and different sized images.
Curated feeds, both in style of imagery and content, are important. Photoshoots were organized and art directed by me and then imagery was color corrected to all appear the same.
This video shows some of the Instagram stories created for The Inn Kitchen. Stories tend to reach a wider audience than a post.